We design customer experience with clear strategies, scientific precision, and a human focus.
Book a 15-minute introduction. No pitch, just clarity.
Why Customer Experience?
Customer experience matters now more than ever
CX isn’t just about customer service and call centers... It’s the key to sustainable growth, competitive advantage, customer loyalty, and smarter business decisions.
A great experience turns a first interaction into a lasting relationship.
What a CX consultancy helps you do:
-
Improve SEO, UX, and engagement on websites and mobile apps
-
Align social media and content strategy with business objectives
-
Deliver faster, more consistent customer service across all support channels
-
Unify offline and online customer data in one journey and dashboard
-
...and much more!
Revenue Increase
Cost Reduction
Retention Increase
Conversion Uplift
Satisfied Customers
Engaged Employees
About us
We combine science, analytics, technology, and strategy
to help businesses understand customer behavior, refine interactions, and improve the moments that matter, across websites, mobile apps, social media, in-person experiences, and beyond.
Our data-informed, research-backed approach ensures every interaction is intentional, efficient, measurable and aligned with business goals.
Behavioral Science
We apply psychology, behavioral economics, and cultural models to understand customer needs, reduce friction, and improve engagement across diverse markets.
CX Technologies
We help you select and implement solutions that fit, from analytics and A/B testing to automation and AI-enabled tools... no overengineering!
Advanced Analytics
From journey diagnostics to performance KPIs, we uncover what matters and where to focus, turning data into real customer insights.
Strategy Frameworks
Our approach gives you a roadmap that matches your CX maturity and makes progress measurable, sustainable and scalable.
Approach
We help you ACE your CX with a method built for sustainable transformation.
Whether your organization is in the early stages of customer experience development or optimizing an existing framework, our ACE approach (Assess > Craft > Elevate) ensures measurable progress grounded.
We draw from globally recognized frameworks at every phase and tailor them to your CX maturity, internal culture, and market context.
Assess
Identify what’s working, what’s missing, and where to focus next.
Craft
Plan the path forward, to design and execute next steps confidently.
Elevate
Improve, and scale what works, and unlock new opportunities for growth.
Solutions
We deliver tailored CX solutions that drive real results for every stage of your journey.
Explore four solution areas designed to uncover insights, shape strategy, test improvements, and empower your team... each mapped to your CX maturity, following our ACE approach.
CX Discovery & Insights
Not sure where your customer experience is breaking down?
We analyze customer journeys across all your channels to uncover key pain points, behaviors, and expectations, so you can make smarter, data-driven decisions where your business’ and your customers’ needs align.
Assess your CX infrastructure, operations, and measurement capabilities. Identify gaps and deliver an audit report with key findings.
Map and evaluate touchpoints to deliver journey diagnostics, segment-specific behavioral and cultural insights, and prioritized recommendations for experience optimization.
Set up automated CX reporting and dashboards for ongoing insights, reducing manual effort and ensuring easy data sharing across teams for faster decision-making.
CX Strategy & Management
Struggling with disconnected customer touchpoints?
We develop strategies that align every touchpoint, whether online or offline, with purpose, and manage the execution to ensure your resources are invested where they create the most impact.
Evaluate your CX maturity across governance, innovation, execution, and scalability. Develop a tailored roadmap aligning your CX investments with business priorities and industry benchmarks.
Devise and manage digital experiences with social media at the heart. Align campaigns, content, and engagement tactics to support your CX goals, ensuring each channel contributes to a seamless customer journey, not just trending posts.
Design and align customer interactions across all journey phases and channels, such as social media, website/app, email, call center, and even physical stores and events. Implement a KPI framework to enable performance measurement, and ROI evaluation.
Experimentation & Optimization
Making CX changes but getting inconsistent results?
We test and refine every key interaction to make decisions easier for your customers and more valuable for your business, using A/B testing, behavioral nudging, and personalization to improve engagement and conversions.
Run a low-risk, short-term pilot on your digital channels to validate the value of experimentation. Identify high-impact opportunities, achieve quick wins, and measure what drives better outcomes.
Design and manage a structured experimentation program across digital and physical touchpoints, from optimizing web flows and mobile UI to testing campaigns or in-store layouts. Conduct A/B tests or behavioral studies that reveal what truly drives action, satisfaction, and conversion.
Combine human insight with smart automation, from real-time personalized content and predictive recommendations to adaptive journey flows. Define valuable audience segments and behavioral cohorts to inform CX strategies beyond digital touchpoints.
Training & Workshops
Does your team need support in solving CX challenges?
We provide hands-on training in research-backed CX frameworks, helping your team learn how to identify pain points, leverage insights, and implement data-driven improvements.
Equip teams to analyze data, design experiments, and apply behavioral science for continuous CX improvements, using your existing tools.
Align leaders and teams on a vision that incorporates AI readiness, governance and RACI models, and strategic priorities, while embedding practices that drive culture transformation toward a truly customer-centric mindset.
Build AI literacy for CX teams by exploring real use cases, evaluating which tools are worth adopting, and understanding how to keep customer needs at the core of technology.
Ready to assess craft elevate your customer experience?
Partners
We work with top-tier partners to bring you the right solutions.
We assess and select the best partners and tools to fit your business needs, ensuring every solution is aligned with your customer experience vision, strategy, and business objectives.
Experts
We bring together local and global expertise
with a vast experience across Saudi Arabia, United Arab Emirates, and Europe in various industries such as healthcare, logistics, automotive, and education. Learn more about the team and connect with them online... They love to chat!
Our team's past experiences include projects for...
We enrich our experience with a Council Board of industry leaders, innovators, and strategic thinkers.
As Council Board Members, they contribute their expertise, share insights, and engage in thought-provoking discussions on the evolving landscape of customer experience within their disciplines. Through collaboration and knowledge exchange, they help shape our strategies to drive meaningful impact across industries.
Dareen Halawani
Accreditation & Sustainability Consultant | Healthcare Transformation Expert | EMBA Candidate (MBSC 2026)
Dr. Thilo Pfrang
Founder & CEO at behamics
Patrick Fischer
COO at Behamics
Marusa Kozan
Digital Transformation & Project Management Expert
Dr. Mussawar Ahmad
Industrial Automation and Digital Strategist
Insights
We share insights based on industry-specific CX challenges, and scientific methodology.
From case studies and field experiments to market trends we observe at global events, our articles help you make smarter CX decisions, backed by evidence and practical application.
Hevolution Healthspan Strategy: A Leadership Interview
KlarCX returns to Riyadh for a leadership interview with Hevolution’s CCO, exploring how healthspan strategy targets decision-makers to drive systemic…
Hevolution and Vision 2030: Fostering Healthspan with Storytelling
Discover how Hevolution supported Saudi Vision 2030 by using editorial strategy to engage millions and advance healthspan science. An impact…
How Participatory Design Improves Customer Experiences
Participatory design is a powerful approach that ensures products and services are developed with direct input from the people who…
FAQ
We answer questions you didn’t know you needed to ask.
Customer experience, behavioral science, and omnichannel strategy are still new concepts for many organizations, and we’re here to help clarify.
We don’t replace them... we work with them! KlarCX adds a strategic layer that aligns messaging, campaigns, and touchpoints with customer insights and business outcomes. By combining behavioral science, analytics, and CX design, we ensure that every team — internal or external — is working toward a unified goal: creating meaningful experiences that benefit both the customer and the business.
Absolutely! CX goes beyond just customers: it’s about human experience. Whether you're engaging students in education, patients in healthcare, tourists in hospitality, or citizens in the public sector, the same principles apply: understanding needs, reducing friction, and designing journeys that build trust and drive better outcomes for both parties.
Behavioral science applies insights from psychology and neuroscience to understand how people think, decide, and act. We use these principles to design intuitive, seamless experiences that improve outcomes like conversion, retention, and satisfaction. Since most research comes from Western contexts, we go further by applying cultural frameworks like Hofstede’s and The Culture Map to ensure strategies and tactics fit the norms and values of markets like Saudi Arabia and Middle East.
An omnichannel strategy connects every customer touchpoint, online and offline, into one consistent and seamless experience. We help ensure your platforms, teams, and messaging work together so customers don’t have to start over at every interaction or deal with inconsistent experiences.
We use the scientific method to remove guesswork from CX and move beyond one-size-fits-all practices. By (1) observing behavior, (2) asking questions, (3) hypothesizing solutions, (4) testing alternatives, (5) analyzing results, and (6) making conclusions from real customer insights, we design experiences based on evidence — not assumptions or personal opinions.
Say hello
Got a project in mind, a partnership idea, or just curious about what we can do for you?
Location 1:
Sharjah, United Arab Emirates.
Location 2:
Cambridge, England.
Drop us a message.
Whether it’s a big challenge or a small question, we’d love to hear from you!